Minskoa71 Story
Tommy went to Rucker Park everyday. He wore the same white shirt, the same blue shorts and the same old beat up basketball shoes. When teams got picked for basketball, he was never chosen to play. The other players said that he was too short or too fat to play with them. This made Tommy sad, but he didn't give up. He tried to create something that would give him an edge in the game and so he created a shoe that would help him. So one Tuesday morning, Tommy came back to Rucker Park with the same white shirt, the same blue shorts and the MinSkoa71 Earthquakers. He stepped onto the court and challenged all of the boys to a 10 vs 1 game and won. MinSkoa71.
Concept
I tried to base the shoe ad on the story. The background,which is Rucker park, is faded gray to give it the illusion of memory. The blurred copy is there to create the illusion of an earth shaking design. I tried to use the splashes in a way that it looks like the back of the shoe hit the floor and a ton of beautiful splash marks came out from it.
Final Outcome
No comments:
Post a Comment